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Business Identity and Branding
Posted July 27, 2017 0:22 AM


To teach trainees how to effectively use and have a relevant Identity for their Business to curate information. To teach trainees how to come up with a good face and brand for their business.

 Business identity


Developed during the  Early 20th century ( became neccessary for businesses during the 1960s and 70s).

 Business/corporate identity or business image is the manner which a corporation, firm or business presents themselves to the public, such as customers and investors as well as employees.It is a primary task of the business communications department to maintain and build this identity to accord with and facilitate business objectives. It is typically visually manifested by way of branding and the use of trademarks. But also includes things like product design, advertising, public relations and the like.

  Important Features of business identity:


Launch Out!
Posted July 27, 2017 0:14 AM

Objectives Of The Course:

To help trainees understand that there is no conspiracy anywhere, the system is not working against them. To help trainees understand their place as an intrapreneur in an organization. To redirect trainees focus from earning a salary to adding value. To imbue in trainees a team mindset. To help trainees understand how they  can make targeted moves as they launch out.


Objective Of The Course:  By the end of this lesson, Intrapreneurs will be able to sucessfully :identify the correct format of writing a CV and a resume and also learn the importance of writing a covering letter.

 Curriculum  Vitae And Resume

Intrapreneurs has a crucial role to play in the organizational success, as he/she has to ensure that the organization's goals and vision are met. So whilst preparing a CV/resume, one should make sure that it projects the right image and role which are desirable for the any strategist position.

Intrapreneurhip Skills Coaching
Posted July 27, 2017 0:6 AM

Objective Of The  Course: It is targeted to help trainees  know why they  should acquire  skills and how they  can acquire it.

Tips About Intrapreneurs:

In=inside/inner         Preneur=creator/creative

So when you read the term intrapreneur, you may think it's a misspelling for entrepreneur. But it's no typo. It's exactly the type of person all organization wants to hire. Intrapreneurs are individuals that use entrepreneurial thinking to create change or launch new ventures within existing organizations.Intrapreneurs  simply are insider of a firm thinking outside of the box to rebrand the firm he or she is working for. Let's quickly look at why should we be an intrapreneur and why companies are really craving to have intrapreneurs as workers and partners.


Skills Of The 21st Century Intrapreneur

 They do things differently, challenge the status quo and ...

Posted July 27, 2017 0:1 AM


Objective Of The Course: To help trainees understand the importance of maximizing  their social profiles

Statistics About  Social Profiles

By 2020 it is estimated that 50% of the work force will be free agents, independent workers or freelancers.  This creates a problem for organizations and an opportunity for you. Research has shown that only 4-5% of individuals in organizations are entrepreneurs or entrepreneurial. Many professionals think they are entrepreneurial when in fact they are not. Everyone has the potential to be an entrepreneur but not everyone wants to be one.

About Social profile:

It is  the description of individuals’ social characteristics that identify them on social media sites such as LinkedIn and Facebook. It describes any number of characteristics about individuals, such as interests, expertise, professional affiliations, status, recent activity and geographic location. It is...

The Power Of Leverage And Leadership
Posted July 27, 2017 0:59 AM

Objective Of The  Course

To help trainees who want to be intrapreneurs have the mindset to drive innovation and uncover opportunities within the challenges of operating in a developing country. To create and run he cycle of creativity, innovation, and problem-solving can be fruitful across departments and disciplines. To help intrapreneurs test their innovations and demonstrate the viability of their approach at a larger perspective.

Brief Tips on Intrapreneurs


Posted July 27, 2017 0:48 AM



This content is to help trainees ensure that their your online presence can simply be optimized and not ignored. This content intends to help trainees have the right mindset about themselves and your whole career. This content is to help trainees adapt and reinvent themselves and promote their personal brands continuously to stay with the times and to take advantage of the best opportunities for their skills.





Posted July 27, 2017 0:46 AM


That trainees might have knowledge of creating a professional profile on LinkedIn That trainees might be able to leverage  LinkedIn to position themselves  and their businesses for opportunities.

LinkedIn is a business- and employment-oriented social networking service that operates via websites and mobile apps.

With more than 433 million members, LinkedIn is the most popular social network for professionals and one of the top social networks overall.

Statistics about LinkedIn

LinkedIn's founders are Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly and Jean-Luc Vaillant. LinkedIn started out in the living room of co-founder Reid Hoffman in 2002. The site officially launched on May 5, 2003. At the end of the first month in operation, LinkedIn had a total of 4,500 members in the network. There are now 433 million registered Linkedin users. LinkedIn is used in 200 countries...

Posted July 27, 2017 0:37 AM


That trainees may have a broad knowledge of twitter as a social media tool That trainees might understand the importance of creating a professional profile on twitter. That trainees might understand how advertising on twitter works.


Twitter is a service for friends, family, and coworkers to communicate and stay connected through the exchange of quick, frequent messages. People post Tweets, which may contain photos, videos, links and up to 140 characters of text. These messages are posted to your profile, sent to your followers, and are searchable on Twitter search.

Some statistics about Twitter

Twitter was created in March 2006 by Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass and launched in July 2006 The name of the social network was originally “Twttr,” later changed to Twitter. There are 310M monthly active users Barack Obama’s victory tweet was the most retweeted tweet ever with more than 800K ...

Posted July 27, 2017 0:35 AM


That trainees should have knowledge of how to create Facebook groups for engagements That trainees might also learn on how to create, maintain and manage Facebook pages. That the trainees should have knowledge of how to create professional profiles on Facebook

 Facebook is a social networking site that makes it easy for you to connect and share

with your family and friends online. Originally designed for college students, Facebook was created in 2004 by Mark Zuckerberg while he was enrolled at Harvard University.

Some facts you may not know about Facebook

Peter Thiel, co-founder of PayPal, was the first major investor to back Facebook. Mark Zukerberg first created Facemash in October 28, 2003 and then on February 4, 2004.  In 2005, the company dropped "the" from its name after purchasing the domain name for US$200,000. Facebook’s ‘Like’ button used to be the ‘Awesome&rs...

Posted July 27, 2017 0:32 AM

Instagram - Overview

Instagram is one of the fastest growing social platforms and it has gained immense popularity over the years. It has become one of the most essential social networks amongst people, and continues to develop in popularity with over 400+ million dynamic users a month. It’s no wonder then that businesses of all shapes and sizes are seizing the opportunity to use Instagram as one of their main marketing channels for brand awareness. If used properly, Instagram can be a great marketing tool for all sorts of businesses, whether you are selling a product or a service.

What is Instagram?

Instagram is an online photo sharing social Web service that lets you share your life and experiences with friends and others through a series of pictures captured with a mobile device or any other camera. Instagram also supports video uploads and lets the users instantly share photos on several social sites.

Posted July 27, 2017 0:29 AM
Google My Business Listing

Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.

Quick facts about Google My business

It drives Search Engine Optimization (SEO) You can follow and interact with customers Google my business comes with a reporting tool showing number of views clicks on your page

Google My Business gets you in front of your customers. You’ll stand out, whether people are looking for you on Google Search or Maps.

You can set your company’s hours, contact info, and more. Customers find the right info, right at their fingertips — and can get in touch with just a click.

Manage how your business information appears across Google, including Search and Maps, using Google My Business—f...


Google sheets allow you to handle task lists, create project plans, and analyze data with charts and filters, and much more.

With Google Sheets, you can create and edit spreadsheets directly in your web browser—no special software is required.

Google sheets are closely related to excel. The major difference however is that, with Google sheets:

Multiple people can work simultaneously on a document, You can see people’s changes as they make them, and every change is saved automatically

Quick facts about sheets

Google sheets was originally called Google spreadsheets It has up to 2 million cells.

How to create  a new Google sheet

There are 2 ways to do this:

From the Sheets homepage ( Click on “Go to Google sheets.” OR From Google Drive: Click New > Google Sheets > Blank spreadsheet or from a template.

Part One


Trainees should know about Google Drive and be able to use it to store folders and files Trainees should specifically learn how to edit, collaborate and share files on Google docs

Google Drive is a file storage and synchronization service developed by Google that basically allows users to store files in the cloud, synchronize files across devices, and share files. Storing files in the cloud ensures to a 99% level that the files are kept safe and can never be lost or damaged.

Statistics on Google Drive:

Launch date:  April 24, 2012

As of March 2017, Google Drive has 800 million active users


Google Drive encompasses Google Docs, Sheets and Slides, an office suite that permits collaborative editing of documents, spreadsheets, presentations, drawings, forms, and more. Files created and edited through the office suite are saved in Google Drive.

To access Google drive,


A. Project Conceptualization: – Career Assessment – Problem Identification – Research – Stakeholder Engagement – Solution Articulation – Project Planning – Proposal Writing – Continuous focused research


B. Project Execution: – Advocacy – Training (key stakeholders) – Clubbing/Project Community – Main Project

C. From Personal Community Development Project to Social Enterprise (Becoming a Trusted Authority) – Publicity (project blog & Social Media) – Project Commissioning – Establish vital relationship with professional body (if in existence) – Attend relevant conferences, workshops, etc