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To teach trainees how to effectively use and have a relevant Identity for their Business to curate information. To teach trainees how to come up with a good face and brand for their business.

 Business identity


Developed during the  Early 20th century ( became neccessary for businesses during the 1960s and 70s).

 Business/corporate identity or business image is the manner which a corporation, firm or business presents themselves to the public, such as customers and investors as well as employees.It is a primary task of the business communications department to maintain and build this identity to accord with and facilitate business objectives. It is typically visually manifested by way of branding and the use of trademarks. But also includes things like product design, advertising, public relations and the like.

  Important Features of business identity:


Google My Business Listing

Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.

Quick facts about Google My business

It drives Search Engine Optimization (SEO) You can follow and interact with customers Google my business comes with a reporting tool showing number of views clicks on your page

Google My Business gets you in front of your customers. You’ll stand out, whether people are looking for you on Google Search or Maps.

You can set your company’s hours, contact info, and more. Customers find the right info, right at their fingertips — and can get in touch with just a click.

Manage how your business information appears across Google, including Search and Maps, using Google My Business—f...


Across Africa today, from the largest cities to the most remote villages, digital technology is making an impact on people’s everyday lives and has the power to transform communities and even whole economies —Tony Elumelu



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