OBJECTIVE OF THE COURSE:
To teach trainees how to effectively use and have a relevant Identity for their Business to curate information.
To teach trainees how to come up with a good face and brand for their business.
Developed during the Early 20th century ( became neccessary for businesses during the 1960s and 70s).
Business/corporate identity or business image is the manner which a corporation, firm or business presents themselves to the public, such as customers and investors as well as employees.It is a primary task of the business communications department to maintain and build this identity to accord with and facilitate business objectives. It is typically visually manifested by way of branding and the use of trademarks. But also includes things like product design, advertising, public relations and the like.
Important Features of business identity: