LESSON 2: GOOGLE ALERTS AND TRENDS - investing in great minds; to do great things...
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LESSON 2: GOOGLE ALERTS AND TRENDS


Posted July 2, 2017 4:37 PM

OBJECTIVE OF THE COURSE:

  • To teach trainees how to effectively use Google alerts to curate information.
  • To teach trainees how to use Google trends to compare and analyze data.

 

GOOGLE ALERTS

Launch Date: August 6, 2003

Google Alerts is a service that generates search engine results, based on criteria provided by you, and delivers the results to your e-mail account. The service sends emails to the user when it finds new results—such as web pages, newspaper articles, blogs, or scientific research—that match the user's search term(s)

This service is useful for many reasons, such as

  • Monitoring the web for specific information about your company, your kids, your online content's popularity or your competition.
  • You can also use it to keep up to date with new advancements, celebrity gossip or current trends.

Whether you're trying to find out whether people are gossiping about you personally or you want to know what people are saying about your company, Google Alerts makes performing automatic vanity searches a snap. All you have to do is type in your name or your company's name in the search query field!

Steps to using Google Alerts effectively

  1. Open the website: Once you have a web browser open, type “Google Alerts” into your search engine or go directly to the website https://www.google.com/alerts. This will bring you to the Google Alerts home page.

 

  1. Enter your search: Enter the topic you would like to receive alerts on. As soon as you begin typing, a sample of your first Google alert will appear. If you are not getting the results you expected, you can change your input right away.

 

 

  1. Enter your search: Enter the topic you would like to receive alerts on. As soon as you begin typing, a sample of your first Google alert will appear. If you are not getting the results you expected, you can change your input right away.

 

  1. Create the Alert: Enter a valid email address, which Google will use to send you the results of your query. Then complete the process by clicking on the red CREATE ALERT button. You will receive an email from Google Alerts asking you to confirm or cancel this request. Once you confirm the request, you will begin receiving your alerts. Your first basic Google Alert is now complete.
  2. Choose source type: There are some additional options available to tailor your search to your particular needs. For instance, you may choose the type of sources you wish to search from. The default is everything, which is a good choice if you're not sure which to pick. The other options are: News, Blogs, Video, Discussions and Books. If you have a look at this screenshot, the same topic is chosen as in the original example, but the source is changed to video. You can see how this changes the type of results you would receive.

 

  1. Choose the frequency: You can now indicate how often you would like the results to be delivered to your inbox. You have the options of once a week, once a day, or as-it-happens. The as-it-happens setting may deliver the results to your inbox multiple times a day, depending on how often the query appears in the news stream. If this is likely to be annoying, don't choose that option. Once a day and once a week will stockpile the results and only deliver them on your schedule. The default for this option is once a day.

 

 

  1. Search volume: The last choice you have is to set the volume. This allows you to switch the volume between only the best results, in which Google filters your results for relevance to the topic, and all results.
  2. Click the CREATE ALERT button. Enter your details to login.

 

Note: If you wish to add a new search while logged in, simply type in a new search in the search bar and follow the previous steps.

Modify current searches.

While signed in, you can also modify any current searches you have. Beside each alert is an Edit button. This allows you to modify your keywords as well as the volume and frequency of how alerts are delivered. You also have the choice of having the alert delivered to your inbox or directly into an RSS feed (see red arrows). Once you're done, you must either save or cancel the changes you have made.

Delete Alerts

Delete the alerts you don't want. If you wish to delete one or more of your alerts, check off the box directly to the left of it (see red arrows). Once a box is ticked, the Delete button will become available (see black arrow). Once you click delete, your search will be removed. If you want it back, you'll have to re-create it.

You can also use Google Alerts  to help with getting Jobs

If you're unemployed or just looking for a better gig, you can use all the help you can get. Google Alerts lets you search for job openings and have results delivered right to your inbox so you can jump on them and apply immediately. This link should give you more on how to do so: https://goo.gl/3ezwUH

ASSIGNMENT

Use Google alerts to curate stories on news about

  1. Digital marketing
  2. Digital Economy.

Forward by mail, all stories gotten for a day to your facilitators

 

GOOGLE TRENDS

Statistics: Google trends launched on May, 11 2006.                

Google Trends is a Google product that shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages.

It is very useful for data enthusiasts and people who like to look for information. Business men and women would also find it very useful especially to get information on what people are searching for on the internet.  

Go to google.com/trends/ to access Google trends

The horizontal axis of the main graph represents time (starting from 2004). The vertical represents how often a term is searched for relative to the total number of searches, globally.

Below the main graph, popularity is broken down by countries, regions, cities and language.

Note: That what Google calls "language", however, does not display the relative results of searches in different languages for the same term(s)

You should note the following when using trends

  • Searches made by very few people: Trends only shows data for popular terms, so search terms with low volume appear as 0.
  • Duplicate searches: Trends eliminates repeated searches from the same person over a short period of time.
  • Special characters: Trends filters out queries with apostrophes and other special characters.

Whether for journalists, students, or advertisers, Google Trends has become an essential storytelling tool—a resource that can lead its users on fascinating, unforeseen journeys. It’s also a go-to resource for marketers looking to explain, or prepare for, swings in demand that can’t be attributed to the usual suspects.

NOW, JUST IN CASE YOU ARE WONDERING, “WHERE TRENDS DATA COMES FROM?”

Google Trends data is an unbiased sample of Google search data. Only a percentage of searches are used to compile Trends data.

Real time data is a random sample of searches from the last seven days.

Non-real time data is a random sample of Google search data that can be pulled from as far back as 2004 and up to 36 hours prior to your search.

Once the search data is collected, we categorize it, connect it to a topic, and remove any personal information.

EXPORT, EMBED, AND CITE TRENDS DATA

You can add charts with Trends data to your website to share data on the topics you're interested in. You can also export Trends data to see a comprehensive list of search data.

Export a chart

If you want to analyze Trends data further, you can export charts as CSV files.

  1. Open Google Trends.
  2. In the top right of the chart, click More CSV.
  3. Open the file using a spreadsheet application like Google Sheets.

Share

To a share a link to perhaps an interesting data, then:

 

  • Go to the top right of the page
  • Click Share (image looks like 2 lines converging backwards)

To share a chart then:

  • Go to the top right of the page, click More (image is denoted by 3 dots)
  • Choose a place to share your chart

Embed (Insert) a chart

  • Open Google trends
  • Search for a term.
  • In the top right of the chart, click More (image is denoted by 3 dots) Embed.
  • Copy and paste the HTML code into the body of your webpage.
  • Click Done.

Working with Google Trends

When performing a search on Google Trends, you have the option to set four variables or parameters (default shown in bold):

  • Web Search – Image search – News Search – Product Search – YouTube Search
  • Worldwide – Option to choose a specific Country
  • 2004-Present – Past 7 Days – 30 Days – 90 Days – 12 Months- Choose a Year
  • All Categories – Arts & Entertainment – Autos & Vehicles – Beauty & fitness – Books & literature – Business & industrial – Computers & electronics – Finance – Food & drink – Games

Comparing Data

You can compare up to five search terms or groupings at one time, with up to 25 search terms in each grouping.

For example:

Pen + pencil + paper (grouping 1)

Stapler + tape + notebook + ruler (grouping 2)

Eraser + paper clip (grouping 3)

By using the + sign between your search terms you are telling Google that you want to include searches for pen or pencil or paper.

ASSIGNMENT

You own a digital marketing firm and one of your clients is considering opening a wholesale store to sell only one brand of beverage product in Lagos. She has limited her choices to just ‘milo and bournvita’.

Using Google trend as your analytical tool, recommend a brand for her business showing screenshots of the statistical data to prove your point.

Submit your 1 page report with scree shot of your analysis to your facilitator(s).

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


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