LESSON 5: FACEBOOK - investing in great minds; to do great things...
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LESSON 5: FACEBOOK


Posted July 27, 2017 0:35 AM

OBJECTIVE:

  1. That trainees should have knowledge of how to create Facebook groups for engagements
  2. That trainees might also learn on how to create, maintain and manage Facebook pages.
  3. That the trainees should have knowledge of how to create professional profiles on Facebook

 Facebook is a social networking site that makes it easy for you to connect and share

with your family and friends online. Originally designed for college students, Facebook was created in 2004 by Mark Zuckerberg while he was enrolled at Harvard University.

Some facts you may not know about Facebook

  • Peter Thiel, co-founder of PayPal, was the first major investor to back Facebook.
  • Mark Zukerberg first created Facemash in October 28, 2003 and then thefacebook.com on February 4, 2004.
  •  In 2005, the company dropped "the" from its name after purchasing the domain name facebook.com for US$200,000.
  • Facebook’s ‘Like’ button used to be the ‘Awesome’ button.
  • Facebook stores approximately 300 PETABYTES of user data on its servers. There are 1 million gigabytes in a petabyte.
  • Facebook’s user base grows by eight people per second, or 7,246 people every 15 minutes.
  • There are now more than 2 million active advertisers on Facebook.
  • Posts published between 10 p.m. and 11 p.m. East Standard Time (3:00 am and 4:00 am Nigerian Time) receive approximately 88% more interactions on average than posts published at other times of the day.
  • Videos are the most-shared content type on Facebook.
  • Facebook has 1.5billion monthly active users
  • Posting just once or twice per day on Facebook yields an average of 40% more engagement than posting three or more times per day.
  • Facebook Mobile is Facebook's Cash Cow with over 1.3billion monthly active mobile users.

WHY USE FACEBOOK?

Have you ever wondered why people like using Facebook? After all, there are already a lot of other ways to communicate online, such as email, instant messaging, and so

  1. What makes Facebook unique is the ability to connect and share with the people you care about at the same time.

For many, having a Facebook account is now an expected part of being online, much like having your own email address. And because Facebook is so popular, other websites have worked to integrate Facebook. This means you can use a single Facebook account to sign in to different services across the Web.

FACEBOOK GROUPS

Let's say you're looking for an easy way to keep in touch with a small group of friends, like a book club or a softball team. Rather than sharing with each friend separately, you could use a Facebook group.

It's easy to join an existing group or create your own. Groups make it easy for everyone to share with one another. For example, members of a group can:

  • Notify other members about upcoming events
  • Plan future events and meetings
  • Share posts and photos with other members

Types of Groups

There are three types of groups on Facebook, depending on the group's privacy settings:

  • Open: Anyone can view the group, its members, and their posts.
  • Closed: Anyone can view the group and its members, but only members can see group posts.
  • Secret: Only members can see the group or any of its information. People who are not members won't even be able to see that the group exists.

Join an Existing Group

Your friends can invite you to join a group at any time. However, you can also request to join an existing group.

  • From the homepage, locate and select the Groups section.
  • The Groups page will appear. Select Discover to browse suggested groups, see what groups your friends belong to, and more. Simply click Join to join an existing group.

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When you join a group, that information will be posted to your Timeline and your friends' News Feeds.

Before joining a group, you may want to consider if you feel comfortable sharing this with all of your friends on Facebook.

If you don't want everyone to see your group information, you can create your own Secret group.

Creating a Group

  • Navigate to the Groups page, then select Create Group.

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  • A dialog box will appear. Type a name for your group, then type the names of friends you want to add to the group; suggested friends will appear as you type. You can click a suggestion to add that friend.

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  • Choose a privacy setting for your group. There are three privacy options: Open, Closed, and Secret.

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  • Click Create. Finally, choose an icon for the group, then click OK. You can also skip this step if you prefer.
  • The group will be created. From here, you can share with everyone in the group by posting on the group wall, chatting with group members, and more.

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  • If you're using the mobile app, tap the Menu button and select Create Group.

FACEBOOK PAGE

What is a Facebook page?

Many companies and organizations now use Facebook pages instead of creating their own websites, or as another way to connect with the people who use their services. A Facebook page allows you to post basic information about your organization on Facebook. Once you've created a page, you can then invite people to like the page and share posts and updates with them. Anyone who likes the page can also leave reviews, ask questions, and more.

To create a Facebook page

You must already have your own Facebook account before you can create a Facebook page.

  • Click the drop-down arrow on the toolbar, then select Create Page.

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  • A list of categories will appear. Select the relevant category, enter the basic information for your organization, then click Get Started.

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  • The setup form will appear. Enter the requested information, then follow the steps to create your Facebook page.

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  • The Facebook page will appear. From here, you can customize your page, invite people to like the page, create posts, and much more.

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Customizing a Facebook page

There are many ways to customize the appearance of your Facebook page. Here are some basic tips that will help to make your page look more polished and professional.

  • Use large, high-quality images for your profile picture and cover photo.
  • Choose a short name for the page because it will also be the page URL. In our example, the URL is https://www.facebook.com/SongbirdBakeryRaleigh.
  • If you want people to be able to leave reviews on your page, you will need to include a street address for the organization.

Using a Facebook page

Before you can share anything on the page's Timeline, you'll need to make sure you're using Facebook as the page administrator. To do this, sign in to your personal Facebook account, click the drop-down arrow on the toolbar, and select the page name below Your Pages.

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Adding Page Administrators

After you create a Facebook page, you will be the only person who is allowed to edit the page information and post updates to the page's Timeline. However, if you will like to give other people permission to do these things, you can add them as page administrators. To add a page administrator, click Settings near the top-right, then select Page Roles

Posts

The rest of your Page will populate over time as you publish more updates. Facebook currently provides six different posting options:

  • Plain text status
  • Photo with caption
  • Link with caption
  • Video with caption
  • Event page
  • Location check-in

When posting on your page, just be sure to use a variety of content. What images would your audience like to see? What stats would they like to read? What links would they like to click? You can also click the little grey arrow in the top-right corner of each post and then click "Pin to Top" to move one of your posts to the top of your Page's Timeline for seven days. Use this feature for product announcements, business anniversaries, and other major events pertinent to your brand.

Managing a Facebook page

While there are many ways to manage a page, these tips should help you get started.

  • Share responsibly. Just like with your personal Facebook account, it's important to think before you share. A Facebook page is a public face for your organization, so it’s best not to share anything that could be considered offensive or derogatory.
  • Engage your audience. Many people create pages as a way to promote their businesses and post advertisements on Facebook. While there's nothing wrong with using a Facebook page this way, it's important to make sure the things you share will be relevant to the people who've liked your page. Posting constant advertisements and updates may become annoying to followers, which could lead them to unlike or unfollow your page.
  • Experiment. There's no formula for creating a successful Facebook page, so you'll want to try different things to see what works best for you and your audience. One suggestion is to spend some time reviewing more popular Facebook pages. Pay attention to the types of posts they share, and see how they connect with their followers.

PROMOTING YOUR FACEBOOK PAGE

Use Logic

The logical way to promote your Facebook Page is to click the " Suggest to Friends" link and manually select friends. But there are a few things to keep in mind. You can't select all friends; it can only be done one by one.

Also, when you suggest a Page to these friends, Facebook doesn't allow you to attach a personal message to it. So, your friends will only see a notification on their dashboard saying, "[Your Name] suggests you become a Fan of [Your Page]". Of course, they might not know that this is your page unless you tell them ahead of time, and many of them might click the little "x" and dismiss it. Therefore, tell your friends ahead of time that you're inviting them.

But the logical way to promote your Facebook page is not always the best way. First, be sure to the like the page yourself. So simple yet many people forget to do that. Next, send a message to your colleagues and friends and invite them to like the page, as well. You can easily do this in a Facebook Message. Or if this Facebook Page is for your business, send an email blast to employees encouraging them to Like the page. Also, do a search on Facebook for what you do and look for people in your area or networks who list it as an interest.

You can reach out to them to Like the page. The easiest way to promote your Facebook page is to include it in your e-mail signature.

You will be surprised how many people click to your Facebook page from a link in your email signature.

Go Interactive

Making your page interactive and graphically appealing are two of the most important ways to get new likes.

Making it interactive can easily be done with Facebook’s Application Directory that has a wide-range of applications that can be added to your page with a couple clicks. If you have the resources (web developer/designer), or have some experience there yourself, it’s not too hard to develop a Facebook application. The advantage of this is that you can put your brand on the application and personalize it the way you want. Putting interactive applications on your page gives users a reason to not just become fans, but to continually visit and interact on your page.

Along with making your page interactive, it’s important to give it some personality by making it look attractive. Facebook allows you to upload a logo or photo for your page, but that just isn’t enough. Give your page some flare. Put an eye-catching cover photo and make sure the caption for it links to your Website. Doing something like this offers fans and potential fans a reason to not only visit your page often, but to also visit your company’s website or blog.

Get a Box

One of the coolest ways to promote your Facebook Page is with a Facebook Like Box on your company website. It's a widget that you can access through the administrator menu of your page (click the "edit page" link on the dashboard), and the option for it is under the "Promote your page" title.

Facebook Like Boxes display 10 random fans from your page (all of them are represented by their icon and first name, and are clickable, bringing you to their profile page). It lists the number of users who like your page, and also includes a backlink going to the page itself. You can toggle the "Facebook" stripe on top of the box, the random icons, and a "news feed" of recent posts. Overall, these Like Boxes are widely recognizable as many major companies are putting them on their pages to boost their social networking campaigns. You can further tweak how the Like Box works, too - for more information, visit https://developers.facebook.com/docs/plugins/like-box-for-pages.

Difference between Facebook Groups and Pages

While Pages were designed to be the official profiles for entities, such as celebrities, brands or businesses, Facebook Groups are the place for small group communication and for people to share their common interests and express their opinion. Groups allow people to come together around a common cause, issue or activity to organize, express objectives, discuss issues, post photos and share related content.

When you create a group, you can decide whether to make it publicly available for anyone to join, require administrator approval for members to join or keep it private and by invitation only. Like with Pages, new posts by a group are included in the News Feeds of its members and members can interact and share with one another from the group.

Groups range widely, from members of a church group or athletic team organizing activities to serious topics on politics and world events or even more lighthearted themes.

Say that you and your friends have a favorite celebrity or cause you want to rally around, but you are not the official representative of either. You can either become a fan of the official Facebook page for the celebrity or cause and show your support there or create your own group on Facebook around the common interest.

For example, one can be a fan of the official Page for the show "Lost," and also a member of groups created by other fans. The "Lost" groups offer a way to interact with a community of people and discuss the latest theories around what is happening on the show—from what the "smoke monster is" to how it will all end.

HOW TO BOOST A POST ON FACEBOOK

A boosted post is a post from your business Page that, for a fee, can appear higher up on your audience’s News Feeds. The fee depends on how many people you want the post to reach—the payment depends on the number of impressions (interactions) the post gets with time.

  • Go to the post you want to promote. This can be a new post or an existing one on your Page’s Timeline.

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  • Click Boost Post in the bottom right-hand corner
  • The ad will be automatically created from your post.

Choose your audience

  • Next, decide who you'd like to see your post:
  • If you select People you choose through targeting, you’ll be able to specify the people you show your boosted post to. Then, refine their locations, ages, genders and interests.

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  • If you select People who like your Page and their friends, your boosted post will only be visible to those people. Note: this option is available if at least 50 people like your Page.

Choose your budget

  • Set your maximum budget. You can spend as much or as little as you want.
  • Facebook will give you an estimate on the number of people you’re going to reach depending on the amount you set.

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  • Choose your duration. Your post is automatically boosted for one day, but you can select up to 7 days.
  • Click Boost

BUILDING A PROFESSIONAL PROFILE YOU CAN BE PROUD OF

How can you build a professional Facebook profile you can be proud of? Here’s what everyone ought to know about creating professional Facebook presences.

If you’re out and about in your professional world, you probably meet a lot of folk you’d like to stay friendly with, at least for an occasional coffee or potential career move in the future.

But if you’re not creating lots of online content that can make a Facebook page interesting, you’re left with just your own personal Facebook profile. So, how can you make that as professional as possible, while making sure you don’t alienate your own friends? It takes a little skill but it’s quite easy.

Get the Look

Although it may seem a little obvious, you really need to get a professional look for your profile picture and cover image. Scour your photo collection for photos where you look good, are in focus, and are in no way unprofessional. There is nothing more dull than someone taking a selfie with more of their arm in shot than their face, and sticking it up as their FB profile picture.

The level of professionalism will entirely depend on your job, but make sure you look like a reliable, friendly person.

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For cover images, consider using a scenic shot from your own photo collection or check out some of the best web tools for creating ideal cover images, even awesome cover picture design places that say they’re for Twitter cover designs.

The cover photo is just as, if not more, important. It is, if you will, the billboard of your profile, advertising your personality to the world. So make sure it is a good one. Even better, make sure it is creative and fun.

Some people even overlay this image with URLs to their portfolio or other online profiles, which can be very effective if done right. If your cover image also serves to showcase your hobbies and passions it will help to make you more memorable and you’ll stand out from the crowd. Do this right and your profile will be interesting to both friends and work acquaintances.

Do not bombard people with statuses all the time

There is nothing worse than someone bombarding you with all the minutiae of every day life at regular twenty minute intervals. That's what Twitter is for. A sure fire way to get yourself de-friended even by actual friends is to write statuses 24/7, clogging up people's news feeds.

Let your statuses be witty and interesting

Nobody cares what you had for breakfast. And at all times avoid "vague-booking" (passive aggressive non specific statuses clearly aimed at someone). The best statuses are witty wordplay, based on pubs and great observations. They read like perfect one-liners. Just imagine what Oscar Wilde would write and you'll be ok.

Privacy Settings

You may have set your Facebook profile privacy well enough for friends, but are you ready for the public eye? Here’s a quick checklist, with links to articles which will tell you more.

Do set up friends lists to filter your best friends and workmates into relevant groups. Use this to ensure that certain settings are not viewable by your professional friends. Some things are meant to stay private.

Make sure your default timeline privacy setting is “Friends Only” or some custom group. Make sure photos, photo albums, Facebook applications and the like are friends-only or viewable by only a custom group.

Check over pages and photos you’ve liked, making sure only the right friends can view these. The default for pages is to be viewable publicly, which means Facebook Graph Searches can show you’ve liked these pages.

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Occasionally Post Publicly

If you know you’ve got followers who are mainly of a professional ilk, it’s worthwhile posting an occasional update or link that fits with your professional profile. Consider posting about things your company is doing or things relevant to your field. If you’re looking to change careers or prove your knowledge in a certain area, use this as a way to showcase what you know and are interested in by posting links about developments in that field.

Also consider adding your work skills to your details and adding a few life events to your public timeline (they can be backdated). This will make it easy for your followers to scan your timeline for the big events like when you graduated or when you got married.

Professional Photos

Whenever your company uploads photos of you at work events to their page, or you have some professional-looking photos to upload, do so. Just one picture every now and then will help show your followers who you are, while still maintaining a professional image. Naturally, if you decide to upload less professional-looking photos, make sure to set them so only friends can see them.

MORE TIPS ABOUT PROFESSIONAL PROFILES ONLINE

We’ve previously covered a few angles about cleaning up your Facebook profile and tips for making sure your overall online presence is a professional-looking one, especially if you’re about to look for work.

These days, the first thing a potential employer does is a search for your name, so you’re in a much better spot if you fill the search results with interesting professional stuff about you, essentially your online resume. Don’t let yourself make expensive mistakes on Facebook, like not having a professional enough profile.

How professional is your public profile on Facebook?

ASSIGNMENT

  1. Make your personal facebook profile professional. i.e. Add a professional profile and cover picture, update work experience, etc. Take a screen shot and send to your facilitators email.
  2. Create a Facebook page, update your profile and make a post on the page and send the link to your page to your facilitator.
  3. Like our Facebook page: Mindthe_gap Innovation Hub. Send us a feedback message. (Send a screenshot for confirmation to the trainer’s email).

 

 


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