LESSON 6: TWITTER - investing in great minds; to do great things...
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Posted July 27, 2017 0:37 AM


  1. That trainees may have a broad knowledge of twitter as a social media tool
  2. That trainees might understand the importance of creating a professional profile on twitter.
  3. That trainees might understand how advertising on twitter works.


Twitter is a service for friends, family, and coworkers to communicate and stay connected through the exchange of quick, frequent messages. People post Tweets, which may contain photos, videos, links and up to 140 characters of text. These messages are posted to your profile, sent to your followers, and are searchable on Twitter search.

Some statistics about Twitter

  • Twitter was created in March 2006 by Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass and launched in July 2006
  • The name of the social network was originally “Twttr,” later changed to Twitter.
  • There are 310M monthly active users
  • Barack Obama’s victory tweet was the most retweeted tweet ever with more than 800K retweets.
  • 50% of Twitter users are using the social network via mobile.
  • In March 2015, Twitter acquired Periscope for $86m
  • 77% of Twitter users feel more positive about a brand when their Tweet has been replied to

What do I use Twitter for?

While everyone experiences Twitter differently, here are a few areas that might interest you to help you get started.

News and politics: Get the latest on local and global news, watch political events as they unfold, and take a part in communities and social movements.

Sports: From the Olympics to the EPL games, get real-time updates, see what the star players have to say, and connect with fans around the world.

Pop culture: See what your favorite celebrities are up to by following them on Twitter and joining in on the conversation.

Influencers: Find out what thought-leaders and experts in your industry are saying, and connect with creators, artists, and celebrities.

Utility: Get commuter info and updates, receive disaster updates and support, and reach customer service agents without having to call.

Signing up on Twitter

How to sign up for a new account

  1. Using a phone, open the app (downloaded via Google play store) and tap the Sign up button.

10 twi.jpg    2.  On the next page, fill in your account information (name, username, email address, and password).

3. After entering your name, you can choose from one of the suggested usernames, or type in an available username of your choosing.

Note: If you provided an email address when signing up, twitter will send you a confirmation email. You must confirm your email address in order for it to be fully associated with your Twitter account so you can receive important notifications from us regarding your account.

Editing your profile

  1. In the top menu, you will either see a navigation menu icon (denoted by 3 small horizontal lines) or your profile icon. Tap whichever icon you have.
  2. Tap Profile.


3. Tap Edit profile.

4. Make the changes you’d like, then tap Save.


To post a Tweet:

  1. Tap on the Tweet compose icon
  2. Enter your message, and then tap Tweet.
  3. A notification will appear in the status bar on your device and will go away once the Tweet successfully sends.

To save a Tweet as a draft:

If you would like to save the tweet you are composing as a draft then tap the X in the Tweet compose window.

You will see the option to save as a draft. You access your saved drafts, go to your profile and tap the overflow icon (denoted by 3 small dots) then select Drafts.

Note: You can also access your drafts by tapping into the composer box, then tapping the Tweet compose icon within the box. This icon will only show when you have drafts.


What is a Retweet?

A Tweet that you share publicly with your followers is known as a Retweet. This is a great way to pass along news and interesting discoveries on Twitter. You have the option to add your own comments before Retweeting—making it a Quote Tweet. When using Twitter's Retweet icon, your Retweet or Quote Tweet will reference the Tweet you are sharing.


To retweet, tap the Retweet icon (Denoted by 2 arrows forming the shape of a rectangle). You can also undo a tweet by clicking the same icon you used to retweet.

To quote a tweet,

  1. Tap the retweet icon
  2. Tap Quote Tweet.
  3. Add a comment and tap Tweet.


How do I find people to follow?

When you create an account, you can search for people by name or @username, import friends from other networks, or invite friends via email.

How do I know who I'm following?

After you click or tap the Follow button on someone's profile, you're following them. See a list of people you're following by clicking on the following link on your profile page or on your home page's sidebar.

How do I know who is following me?

Twitter sends you a notification when someone new follows you. Set up your email preferences and mobile push notifications to notify you when you have a new follower. The Followers link on your profile page will also tell you who is following you.

What are followers?

Followers are people who receive your Tweets. If someone follows you:

They'll show up in your followers list.

They'll see your Tweets in their home timeline whenever they log in to Twitter.

You can start a private conversation with them (see Direct Messages).

How do I get followers? Can I ask someone to follow me?

There is no way to send a request for other users to follow you on Twitter. Though some users send a reply to others asking them to follow, this is not a good way to gain followers.


Avoid third party applications that promise to get you many followers – these usually break our terms of service and can get your account suspended.

The best way to gain friends and fans on Twitter is to engage with people, follow others whose Tweets are interesting or meaningful to you, and be an active part of the Twitter community by reading and posting high-quality information.

Block a user?

When you block a user from following you, they won't be able to follow you and you will see a blocked button when you visit their profile. To unblock a user you've blocked, visit that user's profile and click the block button on the right-hand side.

Your tweets won't appear in their timeline, and if they visit your profile, they will not be able to see any of your Tweets.

To unfollow person

  • In the top menu, you will either see a navigation menu icon or your profile icon. Tap whichever icon you have.
  • Tap Profile.
  • Tap on Following at the top of your profile.
  • Tap the checked following icon next to the account you’d like to unfollow.
  • Tap Yes to confirm.

To follow from a Tweet

  • Navigate to a Tweet from the account you’d like to follow.
  • Tap the icon (downward arrow) located at the top of the Tweet.
  • Tap Follow from the selection menu.

To follow from an account page

  • Go to the profile page of the account you'd like to follow.
  • Tap the follow button

How to follow via SMS/text message

Send a text with the words Follow [username] in an SMS (text message) to Twitter to start following someone from your mobile phone. For example, text Follow jymminie to your Twitter short or long code.

You will receive a confirmation text letting you know you are now following that account.

In Nigeria, short codes are:

  • Airtel                 40404
  • MTN                  40404
  • Glo Mobile       20644
  • Visafone          40404

 Using hashtags on Twitter

A hashtag—written with a # symbol—is used to index keywords or topics on Twitter. This function was created on Twitter, and allows people to easily follow topics they are interested in.

Using hashtags to categorize Tweets by keyword:

  • People use the hashtag symbol (#) before a relevant keyword or phrase in their Tweet to categorize those Tweets and help them show more easily in Twitter search.
  • Clicking or tapping on a hashtagged word in any message shows you other Tweets that include that hashtag.
  • Hashtags can be included anywhere in a Tweet.
  • Hashtagged words that become very popular are often Trending Topics.

Tips for using hashtags:

  • You cannot add spaces or punctuation in a hashtag, or it will not work properly.
  • If you Tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your Tweet.
  • We recommend using no more than 2 hashtags per Tweet as best practice, but you may use as many hashtags in a Tweet as you like.
  • Type a hashtagged keyword in the search bar to discover content and accounts based on your interests.

To post a photo on twitter

  1. Tap the Tweet compose icon (denoted by + a leaf sign)
  2. Tap the photo icon to take a photo, or choose a photo
  3. Once a photo, the image will attach to your Tweet in full size. You can select up to 4 photos to Tweet at once.
  4. Tap Tweet to post.

Using Twitter search

Search for specific Tweets, accounts, or ongoing conversations

There are many ways to use search on Twitter. You can find Tweets from yourself, friends, local businesses, and everyone from well-known entertainers to global political leaders. By searching for topic keywords or hashtags, you can follow ongoing conversations about breaking news or personal interests.

Twitter gives you control over what you see in your search results through safe search mode. These filters exclude potentially sensitive content, along with accounts you have muted or blocked, from your search results. You have the option to turn it off, or back on, at any time (instructions outlined below).

To search

  • Tap the Explore tab (denoted by a magnifying glass)
  • Enter your search into the search box and tap Search.
  • Your results will show a combination of Tweets, photos, accounts, and more.
  • Filter your results by tapping Top, Latest, People, Photos, Videos, or News, or Periscopes (located at the top of your search results).
  • Tap the filter icon (denoted by 3 vertical small dots) in the search bar to refine your results according to From anyone or People you follow, and Anywhere or Near you.
  • Tap the overflow icon to access Search settings. Safe search allows you to filter your search results with two options:
    • Excluding potentially sensitive content from results: To disable this setting, uncheck the box next to Hide sensitive content to turn off.
    • Excluding accounts you have muted or blocked: To disable this setting, uncheck the box next to Remove blocked and muted accounts to turn off.

To search for Tweets mentioning an account, enter the username, preceded by the @ symbol, into the search box at the top of the page.

If you see a hashtag in someone's Tweet, clicking or tapping it will perform a search for Tweets containing that exact hashtag.

Tagging people in a photo

Tap Who’s in this photo? to tag people. Type in a full name or an @username and then tap Done.

Note that: Photos can be up to 5MB

How do I remove my name or username from a photo I’m tagged in?

  • Tap the icon (denoted by a downward arrow) located at the top of the Tweet you’re tagged in.
  • Tap Remove tag from photo.
  • Tap Delete to confirm.

Stopping people from unnecessarily tagging you in photos

  • In the top menu, you will either see a navigation menu icon (denoted by 3 small horizontal lines) or your profile Tap whichever icon you have, and select Settings and privacy.
  • Tap Privacy and safety.
  • Tap Photo tagging. You can select Off to disable photo tagging, or you can enable photo tagging by selecting Anyone or Only people I follow.

How do I delete a photo?

You can delete a photo by deleting the Tweet that contains it. Once a Tweet is deleted, the photo will no longer be available from Twitter. However, please note that it may still be cached in some browsers, apps, and servers.

About Direct message

To send a Direct Message from your Twitter app

  • Tap the envelope You’ll be directed to your messages.
  • Tap the message icon (an envelope icon) to create a new message.
  • In the address box, enter the name(s) or @username(s) of the people you wish to send a message to. A group message can include up to 50 people.
  • Enter your message.
  • In addition to text, you can include a photo, video, GIF, or send a sticker via Direct Message. Tap the photo icon to take a photo or record a video, or attach one from your device gallery.
  • Tap Send.
  • You and anyone else in a conversation can click or tap the overflow icon (denoted by 3 small vertical dots) to add new people to the group, view everyone participating in the group, edit the name of the group, turn off notifications for the conversation, or delete the conversation.

To delete a Direct Message or conversation:

To delete a Direct Message, tap and hold the message and select Delete from the menu that pops up.

To delete an entire conversation, swipe left on the conversation and select Delete. You can also delete an entire conversation by tapping the overflow icon and selecting Delete from the menu that pops up.

When you delete a Direct Message or conversation (sent or received), it is deleted from your account only. Others in the conversation will still be able to see Direct Messages or conversations that you have deleted. How to mute from within a Direct Message conversation:

How to mute from within a Direct Message conversation:

You can mute notifications for Direct Messages for 1 hour, 8 hours, 1 week, or Forever. When you mute a Direct Message conversation, you will still receive new messages, but you won’t receive a notification each time.

  • Navigate to the Direct Message you’d like to mute.
  • Click or tap into the message settings:
  • From the Twitter for Android app Tap the overflow icon then select Mute notifications.
  • From the pop-up menu, select the mute time interval you’d like: 1 hour, 8 hours, 1 week, or Forever.
  • To unmute, click or tap the more icon or overflow icon, then click or tap Unmute notifications.

Using Twitter Alerts

Twitter Alerts are Tweets published by select public agencies and emergency organizations during a crisis or emergency that contain up-to-date information relevant to an unfolding event, such as public safety warnings and evacuation instructions. Alerts will appear highlighted on your home timeline and are instantly sent to your device as a mobile notification.

t alerts

To set up Alerts

Go to the Alerts setup page for the organization you wish to receive Alerts from (e.g., twitter.com/fema/alerts).

If you're not already logged in, sign in with your Twitter account; if you don't already have an account, you will be prompted to sign up for one.

If you wish to receive Alerts via text messages, enter or confirm your current phone number and activate Twitter text messaging to start receiving Alerts as text messages.

Using Twitter lists

A list is a curated group of Twitter accounts. You can create your own lists or subscribe to lists created by others. Viewing a list timeline will show you a stream of Tweets from only the accounts on that list.

To create a list on Twitter for Android

  • In the top menu, you will either see a navigation menu icon or your profile icon. Tap whichever icon you have, then select Lists.
  • Tap the new list icon
  • Select a name for your list, and a short description of the list. The default setting for your list is public (anyone can subscribe to the list). To make the list only accessible to you, tap the checkbox next to Keep private.
  • Tap Save.

Managing multiple Twitter accounts

If you have more than one Twitter account, you will either see a navigation menu icon or your profile icon. Tap whichever icon you have.

  • Tap on the downward-facing arrow in the header.
  • From here you can Create new account or Add existing account.
  • Once you've added your additional account, you can toggle between accounts by tapping the downward-facing arrow in the header.

Using Twitter with Facebook

To connect your Twitter account and your Facebook profile

  • Log in to the Twitter account you want to associate with your Facebook profile.
  • Go to your Settings menu's Apps tab.
  • Click Connect to Facebook.
  • If you are not already logged in to Facebook, then you will be prompted to enter your Facebook login credentials. Enter your credentials and click Log in to sign in to Facebook.
  • You will then receive a prompt explaining that Twitter will receive certain information from your Facebook account. In order to continue, you must select “Okay.”
  • You will then be prompted to select the privacy settings for who will see your Tweets and Retweets posted to your Facebook wall. It is set to friends by default.
  • Click “Okay” to complete the process.
  • Your Tweets and Retweets will now post to your profile Facebook wall and your username will be displayed there as well. Replies will not be posted.

Trends on twitter

A trend on Twitter refers to a hashtag-driven topic that is immediately popular at a particular time.

Participating in a trend?

Simply post a Tweet including the exact word or phrase as it appears in the trends list (with the hashtag, if you see one). Due to the large number of people Tweeting about these specific trends, you may not always be able to find your particular Tweet in search, but your followers will always see your Tweets.


  1. Choose a professional name & handle

While it’s best if these can be the same (for example, Rachelle Gardner’s twitter handle is @RachelleGardner), sometimes it’s not possible. Keep your name your real name (or company name if it’s an organizational Twitter account), and choose an appropriate, memorable Twitter handle (for example, Seth Godin’s Twitter handle is @ThisIsSethsBlog). Avoid using numbers (i.e., JohnSmith1).

If needed, you can use underscores (i.e., John_Smith). By all means, avoid something like @Rainbows4392!

  1. Choose a professional photo for your avatar

We recommend having a professional author portrait for your avatar. This is the picture that your followers will be seeing the vast majority of the time!

  1. Header background

Sample twitter header.png

To change your header (and background), click on the “settings wheel” in the upper right of the screen and click “edit profile.” From there you’ll be able to make your changes, and don’t forget to click “Save Changes” when you’re done!

  1. Main Background

You can do a lot of things with your background, just don’t keep the default! Try matching the background to your professional author website design, or upload a picture of your book (just make sure the picture isn’t hidden behind content boxes!). Make sure that your background doesn’t clash with your header background or make your profile look too busy. Here are some examples of good header/background combinations.

  1. Bio includes key words

This is both for new followers and for Google search. Include words that describe what kind of writing you do, as well as a brief summary of your work. Here are a couple good examples:

Michael Hyatt: Public speaker. Author of the New York Times bestseller, Platform: Get Noticed in a Noisy World. I share links on leadership, productivity, and social media.

Liz Curtis Higgs: Love encouraging my sisters at women’s conferences, exploring the Bad Girls of the Bible, and writing Scottish historical novels.

  1. Include website!

Don’t forget to include your author website URL. Easy way to get some more traffic directed to your site! Just stick it in in the “website” field in the profile settings.

  1. Make sure you’re visible!

None of your hard work will matter if you make yourself invisible to your fans or search engines. Twitter profiles are set to public by default. If you’ve protected your tweets in the past, you can change the settings in your account settings by unchecking “Protect My Tweets.”

Be careful when connecting your account to Facebook.

It’s tempting to cut down on the time sent on social media by having all your tweets post automatically to Facebook. Resist the urge. Facebook and Twitter are different social networks with different rules.

While ten tweets a day is good, ten Facebook posts a day is annoying. And if you tweet a lot, the “annoying” factor on Facebook skyrockets! Plus, your Facebook fans may think you’re not really engaging with them. Do yourself a favor and resist the urge.


Periscope is Twitter's new live-streaming video app, not to be confused with the recently launched Meerkat, also a live-streaming app. It allows you to watch and broadcast live video from all across the globe, meaning you could switch from watching a peaceful wander across the beaches of Cornwall to a protest in Egypt.

One of the key differences between the two is that Periscope saves the video streams once you are finished, so that anyone can view them for up to 24 hours; Meerkat's live video disappears once you choose to end the broadcast.

Periscope was founded on the belief that live video is a powerful source of truth and connects us in an authentic way with the world around us. We are fascinated by the idea of discovering the world through someone else’s eyes. What’s it like to see through the eyes of a protester in Ukraine? Or watch the sunrise from a hot air balloon in Cappadocia?

While there are many ways to discover events, movements and places, we realized there is no better way to experience something than through live video. A picture may be worth a thousand words, but live video lets us explore the world together.

Some third Party apps for twitter

  • Tweet Deck
  • Hootsuite
  • Tweet caster
  • Uber social
  • Twitterrific
  • Twidere


How to Set Up Twitter Advertising to Build Awareness for Your Business

Signing In to Twitter Advertising

When you click the Start Advertising button in your email, you are taken to a login screen to sign in with your current Twitter handle and password. If you try signing in to Twitter Ads with an account other than the one you were invited with, it will give you a message that you do not have access and must request it on the Twitter for Business (business.twitter.com) site.

The Welcome Page

Once you are signed in with the correct Twitter account, you will be greeted with the Welcome to Twitter Advertising page.

3 twitter.png

Welcome to twitter advertising

There, you will find a little description of the types of Twitter advertising options available to you, plus an introductory video on Twitter for Small Business.

Types of Twitter Advertising Options

Before you click the Get Started button, let’s look at the three types of Twitter Advertising options available.

  1. Promoted Accounts

Promoted Accounts allows you to promote your account as one to follow. An example is when you log in to your Twitter account and go to your main dashboard. To the left of your Twitter stream, beneath your Twitter statistics, is a box showing suggested users to follow based on your interests. If an advertiser has related keywords in its profile and is targeting an audience in your location, you will see it as a promoted account in this section.

Promoted Tweets

Promoted Tweets allows you to highlight a particular status update to get more exposure for it. You will have Promoted Tweets throughout Twitter included on your profile itself in expanded view.

Overall, Promoted Tweets simply gives your business’s status updates more exposure on your profile and throughout Twitter.

Promoted Tweets are great for:

Sharing content

Building awareness

Building a brand voice

Offering deals.

Promoted Trends

Promoted Trends are topics and hashtags that are moved to the top of the Trending Topics list. You can see them when you visit your Twitter homepage and look under the Trends section.

Just like regular trending topics, people can incorporate them into their tweets and view a page following anyone who has posted an update using the particular keyword or hashtag. At the top of the tweets, you will likely see a promoted tweet from the account that created the trend.

Setting Up Your Twitter Advertising Campaign

Now that you know what each specific Twitter Advertising option is for, you can continue setting up yours by clicking the Get Started button and filling out the following information.

Tell us where your customers are located.

Do you want to target an audience in a specific city, state, region, or country? Choose the option that best fits your business and enter the names of specific locations, if applicable.

As you are typing, suggested locations will pop up beneath the text field.

Gain new followers by promoting your account.

If you are interested in using Promoted Accounts to get more exposure for your business’s Twitter profile and build followers, you can enter a daily budget for a Promoted Account campaign and a suggested bid amount.

You can choose to start promoting your account or skip to the next option. You also can go back to previous options if you want to change your information.

Amplify your message by promoting your tweets.

Next, you can choose a Promoted Tweets campaign. Be sure to tweet the update you want to advertise before coming to set up your ad, as this is where you will select the tweet(s) you want to promote.

You can either manually choose your tweet(s) or have Twitter pick tweet(s) based on engagement. You also will set a budget based on how much you want to spend daily and the maximum bid that you want to pay per click.You can choose to start promoting your tweets or skip to the next option. You also can go back to previous options if you want to change your information.

Add a payment method.

Last, but not least, you will need to enter a payment option for your Twitter Advertising campaign.

Now you can click the Complete Setup to Start Advertising button to get your advertising campaign going, or you can save your information to complete later. You also can go back to previous options if you want to change your information.



The @ sign is used to call out usernames in Tweets: "Hello @twitter!" People will use your @username to mention you in Tweets, send you a message or link to your profile.


A username is how you're identified on Twitter, and is always preceded immediately by the @ symbol. For instance, Twitter Support is @Support.


Your bio is a short (up to 160 characters) personal description that appears in your profile that serves to characterize your persona on Twitter.


If you block a Twitter account, that account will be unable to follow you or add you to their Twitter lists, and you will not receive a notification if they mention you in a Tweet.


If you deactivate your account, it goes into a queue for permanent deletion from Twitter in 30 days. You may reactivate your account within the 30 day grace period.

Follow count

This count reflects how many people you follow and how many follow you; these numbers are found on your Twitter profile.

Geo-location, Geo-tagging

Adding a location to your Tweet (a geo-location or geo-tag) tells those who see your Tweet where you were when you posted that Tweet.

Header photo

Your personal image that you upload, which appears at the top of your profile.


Your Home timeline displays a stream of Tweets from accounts you have chosen to follow on Twitter.

Like (n.)

Liking a Tweet indicates that you appreciate it. You can find all of your likes by clicking or tapping the Likes tab on your profile.

Like (v.)

Tap the heart icon to like a Tweet and the author will see that you appreciate it.


Mentioning other accounts in your Tweet by including the @ sign followed directly by their username is called a “mention.” Also refers to Tweets in which your @username was included.


You can mute accounts; mute words, phrases, usernames and hashtags from your notifications; and mute Direct Message notifications.

Notifications, notifications

The Notifications timeline displays your interactions with other Twitter accounts, like mentions, likes, Retweets and who has recently followed you. If you request it, twitter sends notifications to you via email, SMS, or through the Twitter for iOS or Twitter for Android apps.


You can create parody accounts on Twitter to spoof or make fun of something in jest, as well as commentary and fan accounts. These accounts must disclose that they are parody, fan or commentary accounts in order to comply with our strict policy against impersonation. See "impersonation."

Pinned Tweets

You can pin a Tweet to the top of your profile page to keep something important to you above the flow of time-ordered Tweets.


Your profile displays information you choose to share publicly, as well as all of the Tweets you've posted. Your profile along with your @username identify you on Twitter.


Promoted Accounts

Promoted Accounts present suggested accounts you might want to follow as promoted by our advertisers. These appear in your Home timeline, and via Who to Follow, search results and elsewhere on the platform.

Protected Tweets

Tweets are public by default. Choosing to protect your Tweets means that your Tweets will only be seen by your followers.


A response to another person’s Tweet. Reply by clicking or tapping the reply icon next to the Tweet you'd like to respond to. A direct reply count is displayed next to the reply icon of a Tweet, and indicates the total number of replies the Tweet has received.


A timeline is a real-time stream of Tweets. Your Home timeline, for instance, is where you see all the Tweets shared by your friends and other people you follow.


The date and time a Tweet was posted to Twitter. A Tweet's timestamp can be found in grey text in the detail view of any Tweet.

Twitter emoji

A Twitter emoji is a specific series of letters immediately preceded by the # sign which generates an icon on Twitter such as a national flag or another small image.

Twitter Polls

Twitter Polls allow you to weigh in on questions posed by other people on Twitter. You can also easily create your own poll and see the results instantly.


A process whereby a Twitter account receives a blue check icon to indicate that the creator of these Tweets is a legitimate source. Verified accounts include public figures and those who may have experienced identity confusion on Twitter.


  1. Tweet @mindthe_gapng and your facilitator(s), sharing your experience thus far using the #OnlineDigitalTraining.

2. With the tips given, create/update a professional twitter profile. Share via direct message a screen shot of your updated profile with your facilitators

3.   Using the tips above, set up your account for twitter advertising.

Tags: twitter
File Under: education
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